Recommended content pillars, topics and formats, social media amplification and integration on the site, conversion strategies for gated content and alignment of content with business objectives.
Lenovo – Think Progress (EMEA)
Our integrated strategy combined content marketing, native advertising, social media, email marketing and marketing automation to target technology decision-makers (TDMs) across 13 major markets.
Canon – Fast Business
We wanted to create a content brand that housed practical resources, news and insights to help SMBs manage and grow their business intelligently, take advantage of technology and optimize day-to-day business processes.
MyHayfever Spring 2015 Campaign
Build brand awareness and drive traffic to its website, but would also generate engagement with its new tool, 'PollenPulse'.
Advice Centre was created as a blog and content hub, however, there was no distribution strategy to ensure that Resilium was reaching its audience on the right channels and engaging them.
Intuit wanted to reach business owners and sole traders in Australia with a new cost-efficient and effective way to manage its accounts and invoicing.
Hans Smallgoods – Oliving the Life
Creating Hans Smallgoods' first end-to-end digital content marketing campaign to increase brand awareness for its Oliving range.
Griffith University Open Day
Creating a fun and innovative online experience for prospective students who weren’t able to attend the university’s Open Day on 24 July 2016.
Universum – Millennial Project
Our task was to turn content that was historically very dry and numbers focused into something with genuine actionable insights for the audience.
Lenovo – Think Hub
The challenge was how to be heard in an already crowded marketplace – a place where educational and marketing content relating to technology and hardware was already prolific, and where product messaging was easily lost in the noise.
Empire – Australia
Our goal was to “provide content as outrageously sexy, fun and interesting as the show to entice audiences and drive ticket sales”. To execute this vision, we knew EMPIRE required its own platform and social media properties.
#NoticeUS Family Homelessness
The challenge was to raise awareness regarding the 62,000 families with children under 12 who are currently experiencing homelessness on any given night.
#NoticeUS Mission Australia
The organization sought to challenge the perception of what an 'average homeless person' is and to bring more attention to the overwhelming number of Australians who are forced to sleep in temporary solutions.
NRMA – Living Well Navigator
Our content marketing services needed to drive engagement with this audience through content designed to cater to the interests and needs of the personalities that make up this segment.