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How to Do a PPC Audit: A 12-Point Checklist for Google Ads Accounts

How to Do a PPC Audit: A 12-Point Checklist for Google Ads Accounts

by Melissa Whipple | Aug 23, 2026 | Uncategorized

Every underperforming Google Ads account tells the same story: wasted spend hiding in plain sight. Whether you are a freelancer inheriting a messy client account or an in-house marketer stepping into a new role, a structured PPC audit is the fastest way to spot leaks,...
How to Optimize Images for SEO: 9 Steps to Faster Rankings

How to Optimize Images for SEO: 9 Steps to Faster Rankings

by Melissa Whipple | Aug 20, 2026 | Uncategorized

If your pages are loading slowly or your visuals never show up in Google Images, your image SEO is probably leaking traffic. Images represent more than 20% of all web requests, and Google Images still drives a huge share of visual search queries in 2026. The good...
How to Lower Email Unsubscribe Rate: 9 Tactics That Keep Subscribers Engaged

How to Lower Email Unsubscribe Rate: 9 Tactics That Keep Subscribers Engaged

by Melissa Whipple | Aug 17, 2026 | Uncategorized

Email Unsubscribe Rate: Why It Matters More Than Ever in 2026 If you have been watching your email unsubscribe rate creep up over the past year, you are not alone. Salesforce recently reported that multiple unsubscribe requests from single subscribers now account for...
How to Do Keyword Research for a New Blog: A Beginner’s Process

How to Do Keyword Research for a New Blog: A Beginner’s Process

by Melissa Whipple | Aug 15, 2026 | Uncategorized

Starting a blog in 2026 without any domain authority feels a bit like showing up to a marathon without training. Everyone else has a head start, and the big keywords are already claimed by sites that have been publishing for a decade. The good news? Keyword research...
How to Do a Competitive Content Analysis: A 6-Step Process for Marketers

How to Do a Competitive Content Analysis: A 6-Step Process for Marketers

by Melissa Whipple | Aug 12, 2026 | Uncategorized

If your blog posts keep landing on page two while competitors dominate the top spots, you’re missing a critical piece of the puzzle: a proper competitive content analysis. This isn’t about copying what others do. It’s about understanding why their...
How to Create a Content Brief for SEO Writers: A 9-Section Template

How to Create a Content Brief for SEO Writers: A 9-Section Template

by Melissa Whipple | Aug 10, 2026 | Uncategorized

Every content agency has a dirty little secret: most first drafts need major rewrites. At King Content Agency, we cut that revision cycle by more than half once we standardized our SEO content brief template. The difference between a brief that produces a...
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