by Melissa Whipple | Oct 30, 2026 | Uncategorized
Most accounts lose money on cold traffic and make it back on Google Ads remarketing. The mechanics are simple: people who already visited your site, watched your video or used your app get a second (and third) chance to convert. The part that trips beginners up is not...
by Melissa Whipple | Oct 28, 2026 | Uncategorized
If you are searching for how to build a LinkedIn lookalike audience, there is one thing you need to know before you open Campaign Manager: LinkedIn switched off its classic Lookalike Audiences feature on 29 February 2024. The button is gone. It is not hidden in a...
by Melissa Whipple | Oct 25, 2026 | Uncategorized
You hit send on a campaign, the dashboard says “delivered 99.2%”, and yet replies are flat, opens are down and your sales team swears the emails never arrived. That gap between delivered and actually seen is what email deliverability is all about.Most...
by Melissa Whipple | Oct 23, 2026 | Uncategorized
A Facebook Page broadcasts. A Facebook group for business converses. That single difference is why brands that struggle to get 20 reactions on a Page post can generate 300 comments a week inside a well run group, and why those comments turn into discovery calls,...
by Melissa Whipple | Oct 20, 2026 | Uncategorized
The short answer: the customer acquisition cost formula Customer acquisition cost (CAC) = total sales and marketing costs ÷ number of new customers acquired in the same period. If you spent $40,000 on sales and marketing in a month and signed 250 new customers, your...
